The delivery logbook / Vol. 02
How not
to deliver a
cooking robot.
Part 2.
200 deliveries. Hundreds of questions.
One way to find out.
Rohin
Co-founder, Posha
12 August 2026
FIG. 01 — Finally we're inside real homes!
The question
A question which you may be wondering about but haven’t asked yet.
What was I trying to do? Why?
Well, you see, the world hadn’t seen a cooking robot before, let alone used one. And there were too many unknown unknowns.
We didn’t know how customers would react.
Would they know how to use Posha?
Would it go on the countertop or the kitchen island?
Would the first recipe be a hit?
What would unboxing feel like?
Hundreds of questions. Only one way to find out.
My goal was to be a fly-on-the-wall inside the homes of users. See their lives, become one of them.
THE DRILL
Three deliveries. Sometimes four.
The drill became simple.
Email the customer. Plan the route. Load the robots. Pack the ingredients. Drive. Unbox. Cook.
Three homes a day. Four when the map was kind to me.
FIG. 02 — Three deliveries planned. The suspension has filed a complaint.
FIG. 03 — Mise en place, now with a seat belt.
THE PEOPLE
Every delivery was a story.
And boy was it an experience! I feel I could write a story on every customer ♥️
One of our first customers was Dr. Amy. How did she discover Posha?
She read about us on a flight. On the TIMES Magazine in front of her seat pocket! (which awarded Posha as one of the best inventions of 2025). She was en-route to Boston to run the Boston Marathon 🤯 — watch her story 👇
FIG. 04 — Boston Marathon finisher meets countertop robot.
One of early customers were Ashish and Ruhi who were beyond excited (and a bit angry!) to get Posha after a long wait. A household with three generations living under the same roof — Posha elicited awe and wonder among everyone.
FIG. 05 — Three generations, one very overdue delivery.
After 100 deliveries
A welcome I wasn’t expecting.
But one of the most memorable experiences came after I’d crossed 100 deliveries.
I walked into a customer home thinking it to be like any other delivery.
As I wheeled the robot through the living room, I stopped short in my tracks…
FIG. 06 — The youngest member of the launch team had prepared signage.
Turned out this was one of our youngest users, Ben, who as a really warm gesture, had put up a Welcome Posha sign on the living room TV.
In the course of conversation I learnt that Ben had been saving up to buy Posha, so he could cook dinner for the family 🥹
FIG. 07 — Dinner served. Field research successfully disguised as happiness.
Four months in
Two hundred homes. A much better first half-hour.
These are only a handful of the anecdotes I gathered over the course of delivering 200 robots over 4 months. Phew!
Alongside all the deliveries there was a lot happening.
First, I watched the box.
Could they lift Posha out easily? Were the instructions clear? Where did the enormous box go afterward?
Then, I watched them meet Posha.
Where did they pause? What confused them? What made them smile? Where could we create a real “wow”?
I was logging all observations from every delivery. And every learning was being channeled into building a better onboarding experience for our customers.
Over the course of 4 months — we ended shipping 12+ updates to our onboarding experience that enabled any customer to become a familiar with Posha over the course of 30 mins.
Why it mattered
But more than anything else, I wanted to visit each one our customers because I wanted to see the meaning of my work. What does Posha actually mean to them.
What change does it bring in their lives.
And though it was back-breaking work to drive and deliver so many bots — it was well worth it.
There’s a lot left to build.
We’re building robots that become part of everyday life. If that’s the kind of work you want to do, we’d love to meet you.
